Launch Your First Profitable Ad In 3 Days-Without Hiring An Agency.
Stop boosting posts. Stop guessing. Stop outsourcing your growth. Learn the exact system to confidently run your own paid ads and get people to buy your stuff.
Ownership beats dependency. This challenge is how you take control of your growth engine.
In 3 days you will:
- Clarify an offer worth putting ad dollars behind
- Set up targeting that actually reaches buyers
- Write ad copy that stops the scroll
- Launch a real campaign with confidence
- Know what numbers to watch and how to improve them
You Don’t Hate Ads. You Hate Wasting Money.
- Running ads without a strategy and hoping “this one works”.
- Paying agencies thousands and still not knowing what’s actually happening.
- Getting random spikes in leads instead of predictable demand.
- Staring at dashboards and not knowing what the numbers really mean.
Reframe this: Ads aren’t complicated. They’re strategic. And strategy can be learned.
The 3-Day Build
Here’s What We’ll Build Together:
Across 3 focused days, we go from “no system” to a live, strategic campaign you understand and can improve.
Day 1
Offer Positioning That Converts & Audience Targeting That Works
-Dial in an offer that’s clear, compelling, and ready for paid traffic so you’re not amplifying confusion.
-Build audiences that prioritize buyers over browsers, so your budget goes where the demand already is.
Day 2
Ad Messaging That Stops Scroll & Campaign Setup Step-by-Step
Use simple frameworks to write ad copy and choose creatives that hook the right people fast.
Follow the exact clicks, toggles, and settings to build your campaign the right way the first time.
Day 3
Launch + Optimization Framework
Launch your campaign, read the first numbers correctly, and know exactly what switches to pull next.
By the end of 3 days:
- You will have launched a real campaign.
- You’ll know which numbers matter and why.
- You’ll understand how to optimize instead of guess.
- You’ll feel in control of your growth engine.
MEET YOUR coach
Rickeyta helps entrepreneurs become their own best ads strategist.
After managing millions in ad spend across coaching, education, and e‑commerce brands, Rickeyta kept seeing the same pattern: the most sustainable wins came from founders who understood their own numbers and strategy.
Today, she’s an ads strategist, a coach for entrepreneurs, an advocate for business ownership, and a simplifier of complex marketing systems.
3x
Average ROAS lift across core campaigns (client results, not promises).
11+
Years turning messy ad accounts into predictable growth systems.
100+
Entrepreneurs trained to read their own data and make CEO‑level ad decisions.
Her mission: make lead generation through paid ads feel like a strategic lever in your business, not a mysterious black box that only agencies understand.
PRICING
Choose Your Level
premium admission
$397
Training: 3 Days of LIVE I Run My Own Ads Training on Zoom ($1,997 value)
Replay: Access to the recording through Sunday evening
Direct Coaching from Rickeyta: Be in the room LIVE where Rickeyta answers premium level entrepreneurs questions directly.You’ll watch and learn from their breakthroughs, and take notes you can apply instantly to your own business. ($2,997 value)
Direct Coaching from Rickeyta: Personalized, on-the-spot coaching where Rickeyta answers your ad questions directly and helps refine your strategy. ($3,997 value)
vip
admission
$197
Training: 3 Days of LIVE I Run My Own Ads Training on Zoom ($1,997 value)
Replay: Access to the recording through Sunday evening
Direct Coaching from Rickeyta: Be in the room LIVE where Rickeyta answers premium level entrepreneurs questions directly.You’ll watch and learn from their breakthroughs, and take notes you can apply instantly to your own business. ($2,997 value)
Direct Coaching from Rickeyta:Personalized, on-the-spot coaching where Rickeyta answers your ad questions directly and helps refine your strategy. ($3,997 value)
general
admission
$97
Training: 3 Days of LIVE I Run My Own Ads Training on Zoom ($1,997 value)
Replay: Access to the recording through Sunday evening
Direct Coaching from Rickeyta:Be in the room LIVE where Rickeyta answers premium level entrepreneurs questions directly.You’ll watch and learn from their breakthroughs, and take notes you can apply instantly to your own business. ($2,997 value)Direct Coaching from Rickeyta:Personalized, on-the-spot coaching where Rickeyta answers your ad questions directly and helps refine your strategy. ($3,997 value)
Who This Is For / Not For
Own Your Ads Challenge is for business owners who refuse to stay dependent on agencies and guesswork.
This is for you if you are:
- Coaches who want a predictable pipeline instead of feast-or-famine referrals.
- Course creators who want reliable enrollments without waiting on launches.
- Service providers who are tired of relying only on word-of-mouth.
- Local businesses ready to take ownership of their marketing instead of renting it.
This is not for you if you:
- Are looking for shortcuts instead of skills.
- Aren’t willing to implement and press the buttons yourself.
- Want someone else to “just handle it” while you stay in the dark.
This challenge is about empowerment and ownership. You’ll leave knowing how to drive growth yourself.
Everything You Get For $97
A complete, compressed implementation sprint to finally make paid ads a skill inside your business.
3 live trainings walking you from blank screen to live ads.
Campaign Build Walkthrough so you can follow along click by click.
Targeting Blueprint to find, test, and scale the right audiences.
Copy Framework for hooks, angles, and high-converting ad copy.
Optimization Checklist so you always know what to adjust next.
Replay Access so you can revisit the sessions as you keep running ads.
If you pieced this together with private consulting, it would easily run you:
Total Value:$4,997
Your price today:
$97
Agency retainers cost thousands. Confusion costs even more in lost growth. This is a fraction of both.
One payment. Lifetime skill.
Real Business Owners. Real Control Over Their Growth.
Testimonials from founders, coaches, and local operators who stopped outsourcing their understanding — and started running ads like owners.
“Before this, I’d boosted posts and prayed. Now I know exactly what my cost per lead should be and how to fix it when it drifts. We added 72 booked sales calls in 30 days from campaigns I built myself.”
— Dana, B2B Sales Coach
“Our agency kept saying ads were ‘optimizing’. After this challenge, I shut off half the campaigns and rebuilt with the framework. Cost per lead dropped from $38 to $11 in two weeks.”
— Miguel, Online Fitness Founder
“I avoided ads for years because I thought they were ‘advanced’. The way this is broken down made it feel logical. I finally feel like a CEO when I look at my ad account.”
— Alicia, Local Clinic Owner
Frequently Asked Questions
Still on the fence? Here’s what most business owners ask before they join.
Do I need any prior experience with ads?
No. The challenge is designed for smart business owners, not media buyers. We start with foundations — offers, audiences, messaging — and walk you through the tech step-by-step. If you can follow a checklist and log into your ad account, you can do this.
What if I can’t attend live?
You’ll get replay access for each day of the challenge. You can follow along on your own schedule and still launch your campaign within the same week if you choose.
Is this beginner friendly?
Yes — as long as you’re willing to implement. We avoid jargon, show you everything on-screen, and give you frameworks you can reuse. Many alumni launched their first-ever campaigns during the challenge.
What platforms does this cover?
We focus on the paid platforms that make the most sense for most online businesses — primarily Meta (Facebook & Instagram) and, where relevant, YouTube/Google. The strategy you learn (offers, targeting, messaging, optimization) transfers across platforms.
What’s the refund policy?
Because this is a live, implementation-focused challenge with immediate access to materials, all sales are final. If you show up and do the work, you’ll leave with a real campaign and the skills to keep using it.
Ownership Is Cheaper Than Dependency.
Agencies cost thousands. Confusion costs growth. The 5-Day “I Run My Own Ads” Challenge costs $97 — and puts you in the driver’s seat of your own acquisition.
When you join, you’re not buying ads. You’re buying the ability to run them yourself , for every offer you create from here on out.
Secure Your Spot
Complete your enrollment for the 5-Day “Own Your Ads” Challenge. You’ll get instant confirmation and prep materials before we start.
